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SEO submission offers a complete range of Search Engine Optimization Services and SEO Plans that include; Article Submission, Blog Posting, Press Releases, Social Book Marking

Search Engine Optimization is a process of selecting the most appropriate targeted keyword or keyword phrases related to your site and making sure that these rank your site high in the search engines so that when someone searches for specific keyword or keyword phrase it returns your site on the top of the (SERP) search engine results page. Search Engine Optimization basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves.

Search engines are secretive and keep their methods and ranking algorithms to themselves, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

Many people classify Search Engines and Directories as being the same. But there are distinct differences between the two. A Search Engine utilizes computer algorithms in order to determine the acceptability of a website for inclusion into it’s index. A ’spider’ will ‘crawl’ a website and bring the necessary data back to the search engine for indexing. A Directory, on the other hand, does not make use of technology to determine the acceptability of a website. On a Directory, a human being actually reviews a website to determine whether or not a site meets their criteria for indexing. The “index” is a hugh database that stores all of the information about websites.

Some of the things you may wish to avoid when working on your SEO include avoiding artificially increasing a page’s keyword density. For example, you do not want to stuff a webpage with unnecessary words in order to heighten its keyword density. Nor do you want to hide text or links. For example, you want to avoid writing out a bunch of keywords on a website in the same color as your background in order to trick the search engine spiders into thinking you have a greater keyword density then you do. Both of these tactics are considered unethical and, as such, you could be heavily penalized if you are found out, to the point of getting your website permanently banned.

The unethical techniques webmasters sometimes use are commonly referred to as Black Hat SEO methods such as keyword stuffing as mentioned above or spamdexing. The search engines look upon Black Hatters as those that are always attempting to manipulate search engine rankings unfairly and are willing to take calculated risks to do so. Some SEO companies employ aggressive techniques that potentially get their clients banned from the search engines. Black Hat methods often will cost all reputable webmasters once the search engines decipher what the Black Hatters are doing that is not so appropriate and put a stop to it. We are all penalized by these methods and it has been known to crush high income adsense campaigns of hundreds or even thousands of people in the past, to the tune of mid five figures monthly, higher and lower.

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SERP optimization is a process by which one seeks to receive a better placement in the results anyone receives when searching for a particular keyword in Google or any other search engine. SERP comes from Search Engine Result Page and represents the place in which your site is listed when someone does a search for a particular keyword. Because Google usually finds thousands or million results for a usual search, appearing as the first result (or at least appearing on the first result page) can be a great advantage over your competition.

The first question that would spring in mind is what makes a site and not another be the first in the results. Unfortunately, there is no definite answer to this questions and it clearly depends on the search engine (Google, Yahoo or MSN) - type the same keyword in Google and MSN and you have big chances of receiving different results. This is because different search engines use different algorithms to rank pages and while the main idea behind them is similar and made available to the public, the details are different. These details, one would need to make exact decisions when optimizing his page, are kept secret and even changed from time to time, at each tuning the search engine receives, so from this perspective, optimizing a page is part technical expertise, part wizardry.

There are two kinds of optimization techniques that are used in conjunction: static optimization and dynamic optimization. Static refers to changes made to your site. Dynamic is about receiving links to your site.

Static optimization.

A term that’s used in conjunction with SERP is keyword density. A first step to make after deciding to optimize a page for a specific keyword is to make the density for that keyword in that page as high as possible which means that you have to use it as often as possible. In highly competitive domains, a keyword density of about 30-40% can normal. This may be good when your page is seen by a search engine but may make it unreadable by your visitors - having the same word every three words has the consequence of making very awkward sentences. Bottom line: there’s a thin line between static optimization and comprehensibility that you should be aware of when targeting your pages for a particular search engine.

Going even further with static optimization, you should not only use the targeted keyword in your page body but also in the title, meta description and address. Actually, these fields are having a bigger weight when computing your SERP. More advanced static optimization techniques also exist but they are beyond the scope of this article. They are usually used by specialized SEO experts and companies like CHML Srucnoc.

Dynamic optimization.

Going to dynamic optimization, the main idea is that you should start gathering as many links to your site as possible (as a side note, the number of links going in your site is called link popularity). Why? Because the relevance of a page is also computed by taking into account these links. Every link another site has for you is considered by search engines a ‘vote’ for your page. While the main idea is simple, the details are not. Not every vote is the same. Its weight regarding you SERP depends on a number of parameters: number of links on that page (a link from a page with few link is more important than one from a page with tens or hundreds of links), rank of the page that makes the vote (a page with higher authority will have more weight in its votes). Another important thing to consider is the anchor text the other pages are using when linking to you because the search engines will consider that your page is about that subject. What you should do then is have other sites use the keywords you want to optimize for as the link text. The content of the page that casts the vote is also important: a vote from a page from the same domain of activity as your site is more important that a vote from an unrelated page.

You may see that these rules are highly similar to the ones a human would use to categorize pages. Thinking how you would decide if a page is more or less relevant to a specific topic (without using semantic rules) is the first step in understanding how a search engine operates and how you can make it operate in your benefit.

In the process of gathering links you should always prefer one-way links but this is not always easy and always time consuming. Usual free methods you can always use are directory submissions, forum posting, press releases and article submissions. To save time, you can use programs which were designed exactly to help at this kind of tasks: Directory Submitter (http://www.directorysubmitter.com), Forum Submitter (http://www.softwar3.net/forumsubmitter). Yet another approach is to use the services of specialized SEO companies (CHML Srucnoc - http://www.chmlsrucnoc.net) that take care of all the details in a professional way leaving you free to focus on ideas for growing and enhancing your business.

Paul Martin is a leading software developer and the founder of CHML Srucnoc SEO http://www.chmlsrucnoc.net.

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